Membership Goals and Plans

GOALS:

Together We Can Do It! by creating a methodical plan to assist the club regain its influence for Business Women established in their careers and those whom we can assist with their goals and aspirations.

•       Contract a Marketing Consultant to assist with developing a marketing plan to re-brand the organization.
•       Contract a website consultant to re-design the website and generate traffic to the site.
•       Work with local Public Relations Society to secure an intern to handle PR for the organization, i.e., develop email lists, write press releases, secure 

        Media. See goals below.
•      Each local club review and update a designated piece of club advertising paraphernalia.
•      Each club commits to attending one recruitment event this year on behalf of the state.
•      Statewide fundraising activity to fund the Agnes Morris Scholarship and Local organizations.
•      Support the Proposed Legislative Platform.
•      Revitalize the Young Careerist Program.
•      Recruit new membership by 15%.
•       The State President will attend at least one meeting/year at each LO (barring natural disaster)
•      The President and Membership Chair will use approved Membership promotions funding to develop and send BPW Membership Benefits.

PUBLIC RELATIONS GOALS AND PLANS

Goals:

To utilize print, electronic, television, and radio media throughout the state to publicize the benefits of BPW membership, the Agnes Morris Scholarship, the speakers, and development sessions at state meetings (Mid-Year Board and State Conference), and NBBW and Equal Pay Day signature events. The Events Planning Committee, Webmaster, Committee Chairs and Appointees will all work together to execute this plan.